It takes time to build relationships. Especially with groups of people who share an identifiable interest.

The best time to establish these relationships? Not when you need them. Before. Not able to give and take? Better ramp up your advertising budget because effective community relations means being willing to listen and adjust your thinking to what you hear. Everything else is just marketing. Our community relations projects have included:

We created and, initially, staffed the TI Alumni Association, an organization formed to bridge uncomfortable gaps that were growing between Texas Instruments and its retirees.

By conducting a community audit and using face-to-face meetings and the Web to establish dialogue, we built community buy-in for downtown revitalization in America's 50th largest city.

When Dallas City Councilman Ed Oakley's residence was redrawn into a council district never won by an "outsider", he turned to us to build his profile. With a Web site and e-mail campaign developed and managed by the CCG, he came from behind to win.

In addition to our constituent work, the Corporate Citizen Group can help you:

• maximize your company's positive impact in the community
• produce community events that get results
• utilize the Web to build community relationships