Hopefully your company is past the point where it is throwing its charitable money at gala tables, golf foursomes, and other worthy causes without any kind of strategy. It is, isn't it?

Old habits are hard to break, and these habits present themselves from company top to bottom. Sometimes, an honest assessment reveals that "feels good", "gives status" and "we've always done it that way" may have little to do with "does good", "has impact" and "is also good for business".

In today's economy — and with all eyes on good corporate citizenship practices — there is plenty of room for new thinking when it comes to corporate philanthropy, employee giving and employee voluntarism. The Corporate Citizen Group can guide you through that new thinking with internal and external audits and signature program development. For example:

We helped Lucent Technologies reassess and refocus their charitable giving strategies in one, major regional market.

We worked with Avaya to create new national community initiatives that would best mirror their business and marketing needs.

The Corporate Citizen Group can also help you:

• produce community events that get results
• establish meaningful dialogue with constituent groups
• utilize the Web to build community relationships